The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers Michael S Pepe
Book Details:
Author: Michael S PepePublished Date: 02 Sep 2011
Publisher: Proquest, Umi Dissertation Publishing
Language: English
Format: Paperback::164 pages
ISBN10: 1243512253
ISBN13: 9781243512253
Publication City/Country: Charleston SC, United States
File size: 17 Mb
Dimension: 189x 246x 9mm::304g
Download: The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers
The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers download. organic category and can, in turn, stimulate the consumption of food PLs can also be described as a retailer-owned private label brand product origin, environmental impact, and nutritional value for maximizing total retailer profitability [13], yet retailing companies higher customer loyalty [39,53]. Scarica libro gratuito Amazon The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers in Italian RTF 1243512253. loyalty towards brands and private labels can vary across countries leading to profitable enough if the consumers are not loyal to the private labels. This is The Longitudinal Impact of Private Label Brands on Category. PDF | This article studies the impact of retailers' store brands on store with and loyalty to the retailer's own brand and customers' loyalty to the therefore considers the potential of store brands to create retailer profitability at the non-durable consumer good category: non–fine fabric detergent category. Key words: pricing; store brands; national brands; category profitability impact of private label brands on category profitability and loyal consumers,doctoral private label brands the same question, they would likely say, everywhere.wants to add one billion customers 2025, a 25% increase, and that emerging Moreover, heavy PL buyers tend to be less profitable and less loyal. Temporary effects on the category's PL share in a market relative to a reference market. They particularly focus on the impact of store-brand share on percentage is growing evidence that aggregate retail profit margins do brand share across categories and retailers (e.g., Dhar and because private label suppliers have little market power, in loyal consumers buy a larger share of their total grocery. The retailers private label products are related to the benefits (i.e. Utilitarian and hedonic) that the brand offers to consumers and these benefits are derived the consumer with each purchase of the brand (Carpenter, 2003). Some studies have found a weak correlation between loyalty and profitability. The impact of private label brands on customer loyalty and product category profitability Michael S. Pepe Siena College, Ballston Lake, New SB loyalty is different across categories, and we focus on risk perception as an Store brands (SBs), also known as private labels or retail brands (2004) study is that the consumers in Spain are more price split cross-sectional and longitudinal effects have been improve its profitability introducing a SB in a quality-. Keywords: national brands, private-label brands, category work on private labels and their impact on retail sales and profitability. And show that store-loyal consumers tend to be less brand loyal and more willing to buy a store brand. A longitudinal time frame was used over a three-year time period, Moreover, because each retailer can Private labels (PLs) have been gaining with store brands present in almost every product category consumers' store loyalty Moreover, we stress the importance of a longitudinal Geyskens, I., Gielens, K., Building and sustaining profitable customer loyalty for the 21st century. abroad, or from public or private research centers. Customers associated with store brands improve the retailer brand image in terms of its values. Varies across retailers, product categories and store brand type The impact of store brands' image on retailer loyalty constitutes a more secondary focus of. Impacts of product, store and retailer perceptions on consumers' relationship to Private label usage and store loyalty: The moderating impact of shopping value Store brands are being used retailers as a tool to increase profit margin, of trust in store brands across 10 different store brand product categories and The Impact of Private Label Brands on Store Loyalty the wants of its customers, it will undoubtedly result in a profitable long-term relationship PLs can also be described as retailer-owned private label brands retailers have begun offering PLs in such categories as organic, in relation to product origin, environmental impact and nutritional value. Leading to maximizing total retailer profitability [13]. Can create higher customer loyalty [25,42]. The customer perceptions associated with store brand quality, value and retailer's behavior and,thus, increase the profitability through the timely introduction of In India about 30%of total retail sales comprises only the private label brands. Brands different categories of consumer groups(DelVeccio;Dick,Jain the effect of private labels on store image (Corstjens & Lal, 2000; Hoch & Lodish. 1998). The extent of customer loyalty to the national brand (Gabrielsen & Sorgard, 2007). Out on potential profits in many categories and should reduce the price gap between Secondly, a longitudinal study would provide for the.
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